Student Project
Welcome to boutique perfume brand, nestled in the heart of Grasse, France. The goal is to position the shop as the ultimate destination for health-conscious individuals seeking luxurious, natural, and sustainable botanical perfumes.
The brand’s personality is defined by its dedication to health, nature, and elegance. It balances care and innovation while maintaining a genuine connection to Grasse’s heritage. The Essentia wordmark is a true reflection of our brand’s essence.
Every fragrance is thoughtfully crafted with the customer’s health and the environment in mind. Clean, minimalistic designs reflect the brand’s natural, elegant, and transparent approach.
Earth tones and botanical motifs subtly reinforce sustainability and nature.
To ensure versatility and consistency, we’ve designed a round icon representing the letter ”e” for Essentia. The logo design is clean and minimal, emphasizing modern sophistication, creating a harmonious blend of tradition and innovation.
PRIMARY TYPE
Aviano, with its refined, serif-inspired forms, serves as the cornerstone of the brand’s visual identity.
SECONDARY TYPE
Aktiv Grotesk Ex, as the secondary typeface, complements Aviano with its clean, modern, and highly legible sans-serif design. It adds a contemporary touch to the brand’s communication.
WILD-CARD
Essentia Signature invites customers to craft their own bespoke botanical perfumes, blending luxury, wellness, and sustainability into a unique experience.
Each scent is customized to reflect the customer’s individuality and wellness aspirations.