Conceptual Rebrand

I’ve been commissioned by a client to photograph their product in a creative and visually captivating way. The goal is to let the photos speak for themselves - no need for words, as the visuals should do all the talking.

NUXE - The French beauty brand NUXE offers results - driven skincare with a high percentage of carefully selected natural and effective ingredients that are scientifically proven. These ingredients are perfectly blended into wonderfully fragrant formulas with amazing textures, delivering visible results and a delightful sensory experience. NUXE is behind some of the beauty world’s most iconic products, including the multifunctional Huile Prodigieuse.

Based on all the information, I selected the theme and concept for the photographs. My goal was to emphasize the product’s texture and highlight its minimalist visual appeal.

1 : 1 SOCIAL MEDIA PICTURE

This image was designed for SoMe, I incorporated a pouring oil element. This was intended to showcase the product’s functionality, consistency, and create instant recognition, ensuring it is quickly identifiable and understood while scrolling through a feed.

1920PX x 1080PX

For the website image, I opted for a more dramatic look to evoke tension and interest, making it suitable for a larger format. I left white space to accommodate key information, allowing it to be presented in a clean and straightforward way, ideal for promotional purposes.

A4

For the poster image, I experimented with water drops, which I felt added a sense of freshness, cleanliness, and purity, enhan-cing the product’s natural and luxurious qualities.

ORIGINAL PHOTOGRAPHS