FLOCCO
CHOCO COATED DROPS
For this project my brief is to develop a complete visual identity and marketing materials for a new candy-coated chocolate confectionery. The project includes creating a brand name and logo, designing product packaging, and producing a poster along with social media posts.
THE PACKAGE
The package is primarily designed for single-use, to convey the product from the factory to the consumer’s hands. However, the packaging will be made from recyclable materials to align with the brand’s ethical values, and this sustainability aspect will be communicated clearly on the package.
The design can help differentiate by incorporating a unique, custom logo and packaging that resonates specifically with Gen Z. The use of bold colors, modern typography, and clear communication of the ethical sourcing aspect will set it apart from more traditional or generic competitors.
has a contemporary, upbeat vibe that resonates well with Gen Z’s preference for fresh
and engaging brands. It doesn’t tie you down to a specific product, allowing for future expansion into different types of chocolate or other products.
